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Exclusive Rewards

Exclusive Rewards is the UK's leading invitation-only cashback and rewards platform

Exclusive Rewards is the UK's leading invitation-only cashback and rewards platform. They are a forward thinking, innovative company whose core offering has evolved significantly as the business has grown.

Never happy to settle for "good enough", they continue to drive forward innovation in their industry.


The Challenge

Exclusive Rewards approached Reach Aware because they were looking for something special. They wanted to find a company who would not only support their current requirements, but had the skills and flexibility to help them to grow and evolve over time.

As their business model relied heavily on modern technology, it was important to them to make the right choice.

They needed a partner who offered:

  • expert-level technical skills to be able to build and manage their new system
  • knowledge and understanding of financial systems and cashback models
  • the flexibility to adapt to their evolving business needs
  • high quality ongoing support
  • technical advice and business consultancy services

How We Helped

We built an entirely bespoke solution, developing both website and mobile apps that were:

  • Cloud based
  • Fully scalable
  • Single-code based with multiple white labels

We also developed a powerful backend admin system which gave them full, user friendly control of the system.

And with a single API to power everything, and integration to 3rd party APIs, the system was fully compatible with all necessary external programmes.


The Results

By gaining a full understanding of Exclusive Rewards' business needs from the outset, we were able to offer them a flexible, scalable, adaptable solution that has evolved with the business, rather than having to start again when their needs changed.

We've been working with them for over two years now, and are incredibly proud of the growth we have played a part in helping them to achieve.

  • In addition to providing them with technical consultancy, we've worked with them to make connections with new potential partners to drive the business forward into new areas.
  • We provide flexibility, responsively resizing their team according to the needs of the business, to ensure they only pay for the people they need.
  • The original system has now become a platform that can support hundreds of white labels, all from a single code.
  • We continue to cover all support and maintenance for Exclusive Rewards, and look forward to working with them for a long time to come.

When we were looking to develop the Exclusive Rewards platform, our initial requirement was to find a development company that could build a system to our required standards, specification and business model requirements for both now and as our business evolves into the future.

From our first ever consultation with Reach Aware it became very clear and obvious that they could offer not only this but also the support and expertise that made the working relationship feel more like a partnership than a normal company-client arrangement. Reach Aware instantly understood our requirements and were then able to act more as a consultancy to our project than merely by way of the technical skills that were both expected and that have since been demonstrated. It has been an absolute pleasure to work with them over the past 2 years and the relationship is as strong as ever as Exclusive Rewards continues to evolve and expand into new territories. It would be fair to say that they have had a solution for each and every technological hurdle that we have encountered along the way and the confidence and knowledge that they exude when in client meetings, even with large corporates, is testament to how well they know and understand our business.

Neil Wilson

CEO of Exclusive Rewards

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